How We Helped A Vet Clinic Increase Conversions From 2-5 To 80-100 Per Month

Overview & Challenge

The client is a vet clinic specializing in treating dogs’ arthritis and hip dysplasia.

When we took over the account, the cost per lead was £149, campaigns were generating a lot of irrelevant traffic, the account was unstructured, and the quality of received leads was poor.

The Solution

Account Restructure

∙The campaign was restructured taking into account the treatment types.
∙Conversion tracking issues solved.
∙A new bidding strategy was applied that fit better the client's goals.
∙New ad copies implementation that increased the CTR.
∙Location target settings changed.

Display Campaign

A display remarketing campaign was launched.

New Keyword Research

New keyword research has been done to come up with new keywords ideas that haven't been used before.
A solid new negative keyword list has been created to clean up irrelevant traffic.

The Results

CPL Decreased under £40

Over the first 3 months, we managed to decrease the CPL up to £15, then gradually increasing the monthly budget, the CPL remained under £40.

Ad Spend Increased

Initially, we started with £500 as a monthly budget and over 2 years period managed to increase it gradually up to £4000 remaining with the CPL under £40.

Conversions Number Increased From 2-5 Per Month To Up 80-100