How We Helped A Tree Planting Organization Get Almost $120k In Donations Using A Google Grants Account Over A Period Of 1 Year

Overview & Challenge

The client is a non-profit organization that allows citizens and companies to plant trees all around the world and offset their CO2 emissions. 

They owned a Google Grant account which almost didn’t generate any traffic and has the following limitations: 

  • Spend 10k granted by Google
  • Keep the CTR above 5%
  • Get as many subscriptions as possible
  • Get as many individual plant trees “purchases” as possible
  • Track other important conversions like sign-ups, calls, form submissions
  • Set up correctly the conversion in Google Tag Manager and Google Analytics

 

The Solution

Account Restructure

One generic campaign that includes ad groups:
∙Business CO emission offset
∙High Intent keywords
∙Low Intent Keywords
∙Deforestation
∙Dynamic Search Ad

New Brand Campaign

One campaign for the proper brand keywords.

Competitors Campaign

One campaign for the competitors brand keywords.

The Results

6.5% CTR Achievement

A minimum CTR threshold established for Grant Account has been achieved.

$118 087 Generated Donations

After all conversion goals have been set up successfully, we were able to measure the Google Ads impact and increase the conversion value.

Maximum Grant Account Budget Spent

The daily maximum budget available to spend in Grant Accounts is $333, which has been achieved.