How We Helped A Law Firm Increase The Monthly Number Of Conversions By 3.5x
Overview & Challenge
The client is a South Florida-based law firm specializing in litigating car accident and personal injury cases and claims. The client wanted to increase the number of conversions and improve the quality of leads.
The personal injury and car accident niche is a very competitive market, where an average CPC could reach up to $800.It required us an extra effort to optimize accurately and spend efficiently every penny of the client’s budget.
The Solution
Offline Conversions Integration
An offline conversion was integrated with the client's Nutshell CRM, allowing employees to validate calls, form submissions, and chats. This lead quality data is then fed back to Google Ads for better optimization.
Account Restructuring
Changing the account and campaigns structure helped us to drive more budget to higher priority services. Creation of a Display campaign targeting custom audiences increased the number of conversions and improved brand awareness.
New Keyword Research
We did a new keyword research to come up with a new list of relevant keywords and create a solid negative keyword list.
The Results
Quality of Leads Increased
Since we took over the account management (Sep. 21) we managed to increase the conversion number
from around 10 per month to 35.
Number of Conversions Increased
While increasing the number of conversions, we managed to remain the client’s target CPL at around $450-$700.
Offline Conversions Integration
Offline conversions integration with clients CRM helped us to improve the Google Ads performance by sending back to Google the right signal about the quality of each lead.