How We Helped A POS System Comparison Company Increase Conversions From 50 Per Month To 300-350 While Maintaining The Target CPL At $150.

Overview & Challenge

The client specializes in comparing various Point of Sale systems brands and giving users recommendations depending on their specific requirements.

The challenge for the client was to scale up the Google Ads account, increasing the conversion volume, while
maintaining the target CPL of around $150.

The Solution

Account Structure Simplification

Before our management, the client had a complex SKAG account structure.
We simplified the account for better manageability, as Smart bidding strategies perform better with simpler structures.

New Ad Copies

Using Dynamic Keyword Insertion, Location Insertion, and Ad Customizers, we crafted new ad copies, boosting ad relevance and improving the CTR.

New Keyword Research

We did a new keyword research to come up with a new list of relevant keywords and create a solid negative keyword list

The Results

Conversion Number Increased

Since we took over the account management (Sep. 21) we managed to increase the conversion number from around 50 per month to 300-350.

CPL Remained at $150

While increasing the number of conversions, we managed to remain client’s target CPL at $150.

Ad Spend Boosted

To increase the conversion number, we had to boost the ad spend and increase the traffic volume, which has been done successfully.