The client is is a New Zealand-based credit organization specializing in providing quick personal loans ranging from $200 to $20,000.
The organization offers a wide variety of loan types, including car, emergency, wedding, holiday, and unsecured loans. The online loan application process takes no more than two minutes, and loan approvals are typically made within two hours.
The primary challenge for the client was increasing the number of loan applicants while maintaining the target cost per lead (CPL) for applied loans.
Number of Conversions Increased
New account and campaigns structure helped to to gain more relevant traffic, thus increasing the conversions volume.
Cost Per Lead Maintained
While increasing the number of conversions, we managed to remain client’s target CPL at around $6.5.
The Ad Relevance Improved
Enhanced Conversion Implementation helped to increase the number of conversions by 5%.