How We Helped A Recreational Vehicle Spare Part Company To Increase ROAS By 3 Times Over The Last Year

Overview & Challenge

The client specializes in recreational vehicles aftermarket spare part sales.

Their main goal was to reach the potential Polaris brand vehicles users across Australian rural areas via Google Ads and
achieve a ROAS of 400 -500%.

The client did not have any campaigns running, so the account was set up from scratch.

The Solution

Account Structure

∙A campaign with multiple Polaris brand vehicle models ad groups was created
∙A generic ad group was created to capture more broader search terms
∙Dynamic Search Ad group was created to capture search terms that are not covered by search Ad groups

Branded Keywords Campaign

A separate brand campaign was created to bid for brand keywords only. This campaign protects the brand from competitors who might bid for the client's brand name.

Remarketing Campaign

A remarketing display campaign was created to recapture visitors of the website in the last 15 days.

The Results

Conversion Value Increased

In the last year, we managed to increase the average account conversion value from $3000 to up to $7000.

ROAS Increased x3

The account’s average ROAS has increased by almost 3 times over the last 12 months.

Brand Awareness Increased

Overall Search campaigns helped to increase Brand awareness, as we see more traffic coming through organic traffic.