The client is an industry leader for safety and quality – as well as style and comfort.
Their wide range of products includes convertible car seats, boosters, baby capsules, and strollers, all designed to keep your little one safe and comfortable on the go. The client wanted to increase overall brand awareness through search campaigns and drive new users to find the nearest distributors’ stores through their website. The main conversion goal was to drive users to click the “Submit” button.
They wanted to promote their own products (branded keywords) as well as attract new users who are searching for generic “car seats” and similar products.
The account structure was divided by product categories, brand, and non-brand campaigns. In each campaign, specific ad groups were created for each product type and model. Also, a separate campaign was created to bid for competitors' products and models.
By creating tailored ad copies for each product type and model, we were able to increase the ad relevancy and improve the CTR, which ultimately positively affects the ad rank.
The right budget allocation to each product type and model helped us to drive more traffic to their priority products and branded campaigns, so we could achieve high impression share where needed
The Number of Conversions Increased by 7000+ per Month
New account and campaign structure helped to gain more relevant traffic, thus increasing the conversions volume over a period of time shown on the chart.
Brand Awareness Uplift
Both “Branded” and “Non-Branded” campaigns helped to increase brand awareness and drive new customers to their distributors’ online stores.
The Ad Relevance Improved
The creation of specific ad groups for each product type and model helped us to increase the ad relevancy and improve the CTR.